TikTok直播带货话术技巧

 

在TikTok直播，有4种最基本的话术一定要掌握，分别是欢迎话术、互动话术、销售逼单话术、感谢话术。

1、欢迎话术是要让观众体验到“被看见感”。

举例：

Hi Jennie,welcome, how are you?

Hi Vivian, whereare you from?

Hi Eric, Welcomemy new friends! Don’t forget follow me so that you can find me again!

Welcome Tony！Anything you like just tell me and I show you close up.

2、互动话术则在于产生更多有效互动数据，打造氛围感。

举例：

发问式互动：Where you guysfrom? I really wanna know it. Its amazing to know you guys from all over theworld and get together in my live room. So tell me please.

寻求点赞互动：I want 100klikes, could you guys help me to get it? Please.

More likes sothat more viewers, help me please.

寻求关注话术：Follow me guys, no follow, cannot find me again!（错失焦虑）

3、销售话术要求话术专业易懂，突出产品差异性，引导下单转化。

举例：

突出高品质话术：This one is not the cheap staff, XXX（主播名） only offer you guys the good quality product.

高附加价值：Only toady, more freebie only for you guys!

4、感谢话术在于增强观众与直播间的粘性，使其产生长期价值。

举例：

Thank you guys, you guys are so supportive!Love you all!

Just because of your supporting, XXX canoffer the best price for you guys always!

You are so nice and lovely toXXX, I wannastay with you guys all the time.